Digital Marketing Strategist

Location: Cedar Rapids, IA

Department: Geonetric

Type: Full Time

Min. Experience: Mid Level

Summary

You have a knack for seeing how things are related and connecting them in ways that prove valuable at the micro and macro levels. You’re excited and fascinated by the ever-changing digital marketing landscape and its potential for pushing forward compelling marketing messages that make an impact on both users and organizations alike.

You’ll do all these things and more as a Digital Marketing Strategist at Geonetric. In this role, you’ll use data to drive web and digital marketing recommendations to healthcare clients that help them meet organizational goals—and then implement those recommendations and measure the results.

Essential Duties and Responsibilities

While you might get to work on just about everything at Geonetric, you’ll primarily:

  • Gather information from clients regarding their current marketing strategy, performance and goals in order to plan new approaches.
  • Develop unique web strategies and digital marketing solutions—defining how success will be measured for each—and help connect them back to clients’ organizational goals.
  • Use data analysis, tracking and research, including the use of Google Analytics, Google Tag Manager, VitalSite, paid advertising platforms, social media channels and other tools, to assess the impact of digital marketing initiatives on online goals.
  • Create, execute and manage online marketing initiatives, including paid search, social media, email marketing and search engine optimization.
  • Plan and manage ongoing digital marketing projects to meet client needs and expectations.
  • Create paid search campaigns, including keyword research, bid management, ad copy, targeted landing pages and trackable calls to action.
  • Create clear, concise and compelling healthcare-specific web content and/or marketing content—such as social media posts, blog posts, eBooks, infographics and video scripts.
  • Collaborate with team members to create and implement integrated marketing campaigns that reinforce clients’ brand and organizational goals.
  • Serve as a subject matter expert by monitoring and reporting on industry trends.

Education and Experience

  • Bachelor’s degree in marketing, communications, English or related field required or
  • 3–5 years of previous experience in related field required
  • Concentrated experience required in one of the following areas: web writing, content strategy, information architecture, UX design, usability testing, social media marketing, email marketing, search engine marketing
  • Experience with offline marketing tactics, such as direct mail, billboards, radio spots, etc., preferred

Professional Skills

  • Proficiency in Google Analytics required
  • Proficiency in Google Tag Manager, Google AdWords, and SEO preferred
  • Exceptional written and oral communication skills required
  • Experience working with clients to guide their marketing strategies
  • Experience with usability and UX best practices experience preferred
  • Social media and email marketing experience preferred

Other Skills and Abilities

In addition to being an amazing Digital Marketing Strategist, you’ll need to fit into our unique culture and be:

  • Self-organized. There are no managers at Geonetric. You’ll be a part of a self-organizing team, with no one “supervising” you. You should naturally get a lot of high quality work done to completion without outside pressure.
  • A doer. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion.
  • Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking.
  • Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect those of your peers on your self-organizing team.
  • Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You’re passionate about your discipline.
  • A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people.

Travel

  • Occasionally requires overnight travel to client meetings

 

"Geonetric welcomes diversity. It makes us an equal opportunity employer and a fun place to work full of people with different backgrounds, perspectives, and skills."

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