Business Development Specialist

Location: Cedar Rapids, IA

Type: Full Time

Min. Experience: Experienced


Are you passionate about the Web? Do you understand online initiatives and digital strategy? Do you have healthcare marketing experience? Do you love the thrill of the hunt, as well as building long-term relationships? In this role, you’ll help rapidly expand our business by finding new customers and growing existing accounts as you focus on top funnel activities that turn qualified leads into new clients.

Essential Duties and Responsibilities

While you might get to work on just about anything at Geonetric, you’ll primarily:

  • Identify and contact potential clients within the healthcare industry based on market research, referrals from existing clients, leads from tradeshows, webinar data, and cold calling
  • Become knowledgeable about Geonetric’s products and services, success stories, market differentiators, and unique value proposition
  • Gather detailed information from potential clients about their needs and qualify leads based on that information
  • Communicate articulately and persuasively via phone and email to relay product and service information with prospective clients in order to build Geonetric’s awareness, credibility, and client base
  • Participate in the development, execution and promotion of targeted outbound marketing campaigns
  • Follow-up on marketing initiatives by identifying and calling leads from webinars, forums, campaigns and other marketing campaigns
  • Measure, report and improve upon effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency, revenue generation and overall marketing automation
  • Analyze sales and marketing metrics and iterate on marketing campaigns based on data
  • Assist with the scheduling, coordinating, and presentation of sales presentations to prospective clients
  • Maintain integrity of contact database by adding, deleting, and updating contact information and ensuring data is accurate and mailing lists are valid

Education and Experience

  • Associates’ Degree in business, marketing, communications, or related field required, Bachelors’ Degree preferred
  • 3-5 years of related experience in customer relationship management, account management, and/or sales required
  • Previous experience in design/web agency environment preferred
  • Previous experience in healthcare preferred
  • Previous phone experience preferred

Professional Skills

  • Strong oral and written communication skills required; especially on the phone
  • Microsoft Office experience required
  • Basic knowledge of website design and digital marketing preferred

Other Skills and Abilities 

In addition to being an amazing Business Development Specialist, you’ll need to fit into our unique culture and be:

  • Self-organized. There are no managers at Geonetric. You’ll be a part of a self-organizing team, with no one “supervising” you. You should naturally get a lot of high quality work done to completion without outside pressure.
  • A doer. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion.
  • Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking.
  • Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect those of your peers on your self-organizing team.
  • Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You’re passionate about your discipline.
  • A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people.


Occasional overnight travel is required.

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